America Doesn't Just Run We Live On Folgers
The Folgers Coffee brand remains one of the most recognizable suppliers of how brewed coffee. However notable franchises such as Starbucks and Dunkin Donuts draw a large demographic of possible customers away particular those who feel they don't have the time or effort to go brew up a pot of fresh coffee in the morning. The "America Doesn't Just Run" campaigns primary goal is to reach a broader demographic of would be take-out coffee drinkers by illustrating the disparity between both methods of coffee consumption and paticularly highlight an individuals ability to take in the beautiful scenery of America while brewing their Folgers coffee. The Brew View app would enable customers to document their favorite blends within a directory coupled with the ability to check out new recipes and brewing techniques from fellow coffee brewers. Individuals will also have the oppurtunity to post short stories and images of them driking Folgers in some of the most beautiful North American landscapes.
