Brazilians don't have saving habits and, for a large part of the population they (think) don't have any money to save. There's nothing left at the end of each month. But that's not exactly truth... Even poor families spend money on their fancy smartphones, clothes, and small daily delights for themselves (soda, dessert, cigarettes...).
Our strategy: if people put a small (very small, in fact) amount of money apart everyday, there will be some saving at the end of the month. And what's best: they'll experience that they can save! In one click a (small) amount goes from your ordinary account to your savings account. No bureaucracy at all.
 Financial Personal Trainer, a truly new and effortless way to save.
Like other Apps that help you to lose weight, exercise, organise your life, the Financial PT will help you to save, every day.
The Financial PT will give simple daily missions. 
Example: don't order dessert today and save BR$5,00 now to your savings account.

The Apps creates "saving moments" and daily tips: "On Wednesdays, cinema tickets are cheaper". "It's weekend! And the city parks are a lot of free fun!" and also motivational and focus messages: "word of the day: Equilibrium. Keep a balanced life".
Tutorial videos on how to save for YouTube:
It's a saving PT, that talks everyday to you, in an encouraging and funny way.
The App is also linked to other saving products of the Bradesco Bank:
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