Popstop is a fictional brand that makes fruit popsicles.
Handcrafted gourmet fruit popsicles, made of natural ingredients,
seasonal fruits and free of preservatives. Made in small batches each day,
with various ingredients,it’s the perfect combination of fun and freshness.
MOODBOARD
Identity explorations
Popstop is essentially a fun brand, that makes vibrant popsicles with a fruity twist.
The identity represents the handcrafted attribute through the rough strokes and the
distinctive placement of the logotype.
It also incorporates the form of a fruit and a popsicle, for a greater recall value and instant recognition.
Identity derivation and construction
Translation of brand visual language
For outdoor kiosks/foodtruck
Postcards for specific occasions
Communication content combines the look and feel of a hand done type along with photographs to create a visual temptation without losing out on the fun and friendliness.
Danglers
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