With the SMP of 'It’s Burping Fun at A&W',
the proposed revamp and collateral design intend to portray A&W
the proposed revamp and collateral design intend to portray A&W
as a sustainable, practical yet fun and interactive brand.
Hence, all materials proposed are recyclable
and the habit of reuse is encouraged among customers through design
and the ‘A&W is Going Green’ campaign.
Burping fun is not only represented visually but also through interactivity,
creating a more holistic enjoyable experience for customers.
