Shure approached several agencies for a new LATAM website. The client was very open-minded so we could explore new possibilities in our creative process. I helped the digital production company Huia to come up with a video pitch to present a bold idea.
One of Shure's main product line is microphone. The idea presented on this video pitch was to make users interact with a digital mic on a landing page.
Users were invited to speak through their smartphones or computer mic, to test the website's mic.
As they speak, louder and louder, the mic starts to reveal a hidden world.
Finnaly, the user is invited to say where he's from, simply by saying the name of his country, like "Brazil", in which point his voice is recognized and the world positions itself to said country.
The idea was not impemented in the final website, but it strongly contributed to convince the client into choosing the production company, which now is responsible for all digital productions for Shure in Latin America.
