Borders Corporate Inspirational Video (Note: please watch this with your sound turned on.)
Typically, an item like this would have been handled by the Borders in-house video group, but they were overloaded, so the task fell to me. As a creative on the store design team I was given three days to produce a short introductory video for a company-wide presentation by the VP of Store Operations. In 2009, when this was made, Borders was struggling to find a niche in the rapidly evolving media retail landscape and was instituting radical changes in its media offerings that made some staffers uncomfortable. The message needed to be clear: change is inevitable so you might as well have some fun with it. Since Borders was moving toward a digital future, I chose to focus on a few areas of media-based technology that intersected Borders' past path and future hopes. Since I had never made a video before and was on a tight timeline I employed the tools that I had at hand: no budget, iMovie, still photos, silly music, interesting transitions and creative use of the Ken Burns effect. The result is a fun, fast-paced commentary on the nature of technological change and the near impossibility of divining the future. Music is "Breakfast Machine" By Danny Elfman.
Typically, an item like this would have been handled by the Borders in-house video group, but they were overloaded, so the task fell to me. As a creative on the store design team I was given three days to produce a short introductory video for a company-wide presentation by the VP of Store Operations. In 2009, when this was made, Borders was struggling to find a niche in the rapidly evolving media retail landscape and was instituting radical changes in its media offerings that made some staffers uncomfortable. The message needed to be clear: change is inevitable so you might as well have some fun with it. Since Borders was moving toward a digital future, I chose to focus on a few areas of media-based technology that intersected Borders' past path and future hopes. Since I had never made a video before and was on a tight timeline I employed the tools that I had at hand: no budget, iMovie, still photos, silly music, interesting transitions and creative use of the Ken Burns effect. The result is a fun, fast-paced commentary on the nature of technological change and the near impossibility of divining the future. Music is "Breakfast Machine" By Danny Elfman.
