The television coverage of cycling has been lacking in comparrison to other sports coverage. There have been huge technology improvements with real-time data collection and communications that would allow for a more enriched viewing experience at home.
The current TV coverage really relies on the commentators being informed from "race radio" and video feed that is manually fed to them. Improvements could include more interactive elements giving the audience a better understanding of the sport and what is happening in real-time over the distance of the race.
In my concepts below, I explored ideas that are not aided by syncing up additional mobile devices for a multi-screen experience. I think all relevant information can be served up in a timely and clean maner to the viewer.
Project — NBC Sports / Broadcast Concept
Art Direction / Designer — Jay Ferguson
Year — 2015
Art Direction / Designer — Jay Ferguson
Year — 2015
Thank you.
Project — NBC Sports / Broadcast Concept
Art Direction / Designer — Jay Ferguson
Year — 2015
Art Direction / Designer — Jay Ferguson
Year — 2015
