The requirement for this packaging assignment was to design a packaging that includes two different products that related which each other. The products I selected was Sunmaid raisins and Quaker oatmeal, as they are a great combination for a hearty breakfast.
Since both of this product are quite heavy, it would be hard to carry both at once with merely hands, so I thought of using the idea of fast food take away packaging idea to allow two products to be carried easily at the same time.
The front and back cover shows the basic information of the product, while the inside of the packaging gives extra information, a recipe that requires both this product, and instructions to cook the raisin with oatmeal.
Since the target audience of this product are mainly adults, the illustration style are more towards the traditional style that matches with such classic yet simple breakfast.
Since both of this product are quite heavy, it would be hard to carry both at once with merely hands, so I thought of using the idea of fast food take away packaging idea to allow two products to be carried easily at the same time.
The front and back cover shows the basic information of the product, while the inside of the packaging gives extra information, a recipe that requires both this product, and instructions to cook the raisin with oatmeal.
Since the target audience of this product are mainly adults, the illustration style are more towards the traditional style that matches with such classic yet simple breakfast.
Back and front of the packaging
Contents inside the packaging
A digital mockup of the packaging
