WE is a privately held global PR firm with 16 offices all over the globe. They came to SALT Branding to reposition themselves for even grander exploits. These are three pages from the new WE website They illustrate the new brand from a visual and verbal standpoint. In terms of voice, we brought a new confidence and energy and, hopefully, wit to the written communication. Those attributes were already very much a part of the WE personality but one that was waiting for bolder expression. A terrific client with a true understanding of who are they and where they're headed.

As part of the rebrand, Salt and WE created three thought leadership essays focusing on areas of expertise and discovery. The defining image of the new WE brand is the juxtapostion and collision of new ideas. Drawing on this metaphor, we offered these essays as notes from the front lines of transformation. (Note: opening paragraphs only.)