We wanted to show NPR.org users who access the site primarily for news coverage, that NPR we has a fun side. Each week, we highlighted one of the different entertainment-driven podcasts through a series of web banners / mobile banners with audio player. The ads drove users to our podcast directory by inviting them to ‘come play with us.’

Concept development / Juana Merlo + Sergio Romano
Copywriting / Sergio Romano
Art Direction + Design / Juana Merlo
Client / NPR, I worked on this project while working at NPR as Senior Art Director