Deconvolution is a conceptual new typography and culture conference whose identity is a flexible system that nimbly adapts to different mediums. 

This conference explores the intersections of culture and identity. Identity gives existence to culture at the same time as culture shapes identity. Designing identities for cultural institutions can be a contradictory process that breaks with the idea of sole essence. Applying culturual identities to everything that is associated with a cultural institution and its promotional material requires finesse in the interplay between identity, form and content. Designers, art directors, curators and directors of galleries and museums will gain a greater understanding of deconvolution through typography.