This is a motion identity sizzle reel for QUEEN—an imaginary TV station dedicated to drag queens. With this brand and motion identity I wanted to evoke the things that I love most about drag queens: the element of fantasy, energy and confidence. With the speech bubble shape and text, I also wanted to reference the catchy colloquialisms that are a big part of drag culture.
Music: Sexy Drag Queen by RuPaul
RuPaul’s Drag Race produced by World of Wonder for Logo TV
Music videos by Adore Delano and Willam Belli