The brief was to design a pop-up store for Hollister in a South African context, while still reflecting their brand identity.

 

Concept:

Hollister is about an experience; it gives "Dudes and Bettys" the opportunity to create a freespirited yet nostalgic image of themselves, while still being exclusive and upmarket. The project proposes to connect with the target market by promoting the Hollister-lifestyle through a pop up store as well as social media. The design of the store will create a relaxed, informal atmosphere that is easily accessible, allowing customers to adopt this lifestyle simply by walking into the store, becoming a unique experience associated with the brand.