What do YOU see?
advertising the hyperreal
advertising the hyperreal
This set of images is inspired by the idea of the hyper-real and how advertising has become images of beautiful representations, though incredibly distorted images of what is "real" and true in their products. "True" marketing no longer exists, instead tricks with words and imagery lead the targeted buyer to believe in their phenomenal success. How then should anyone be able to decide what in fact is a worthy and fair purchase? Our economy will soon become, if it hasn't already, one of pure recommendation. Word of mouth and networking will be the one and only means of successful business. The fruit below is only merely displayed. Instead the viewer can only see what is represented in the reflective materials, or through the shaped and sketched glass. It is probably still enough information for you to agree on purchasing this fruit; but you wouldn't know that it might have been rotten or even fake? What are you really spending your money on America?
