![laliga rebranding graphic identity football soccer spain la liga Futbol espaƱa balon](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7376c135668323.57a8fca50cf03.jpg)
Introducing the new visual identity for LaLiga designed by IS Creative Studio.
A huge challenge that filled us with excitement to work with the best football league in the world.
The goal was to design a contemporary evolution towards a strong, vibrant and dynamic identity that express the values of unity and team spirit.
We went through a thoughtful and detailed process. We reconstructed the symbol and the ball, accentuating the shapes with rounded angles to give the brand a more friendly, warm and human approach. Also, we define the typefaces and the right proportions of the new system for the various applications of the brand.
A solid and coherent evolution for a brand that is recognised and admired by millions of fans worldwide.
Presentamos la nueva identidad visual de la LaLiga diseƱada por IS Creative Studio.
El reto era grande y nos llenaba de ilusiĆ³n, al ser considerada la mejor liga de fĆŗtbol del mundo.
El objetivo era llevar a cabo una evoluciĆ³n contemporĆ”nea hacia una identidad mĆ”s sĆ³lida, vibrante y dinĆ”mica que exprese los valores de unidad y espĆritu de equipo.
Reconstruimos los elementos como el sĆmbolo y el balĆ³n, redondeamos los Ć”ngulos para que la marca se perciba mĆ”s amigable, cĆ”lida y humana. AsĆ mismo, definimos las tipografĆas y las proporciones que forman un nuevo sistema para las distintas aplicaciones de la marca.
Creamos asĆ una marca sĆ³lida, reconocida y admirada por millones de fans en todo el mundo.
![laliga rebranding graphic identity football soccer spain la liga Futbol espaƱa balon](https://mir-s3-cdn-cf.behance.net/project_modules/1400/decf4235668323.57aa69a60a833.jpg)
![laliga rebranding graphic identity football soccer spain la liga Futbol espaƱa balon](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d46a1b35668323.57a52dbbe21d7.png)
![laliga rebranding graphic identity football soccer spain la liga Futbol espaƱa balon](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9ec56935668323.57a52dbbe2af9.png)
![laliga rebranding graphic identity football soccer spain la liga Futbol espaƱa balon](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b0908335668323.57a4016726fa9.jpg)
![laliga rebranding graphic identity football soccer spain la liga Futbol espaƱa balon](https://mir-s3-cdn-cf.behance.net/project_modules/1400/28328835668323.57a4002d9d239.jpg)
![laliga rebranding graphic identity football soccer spain la liga Futbol espaƱa balon](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9b68b335668323.57a8fd210e525.jpg)
![laliga rebranding graphic identity football soccer spain la liga Futbol espaƱa balon](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d3ad2a35668323.57a8fd210ec5d.jpg)
![laliga rebranding graphic identity football soccer spain la liga Futbol espaƱa balon](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9dd6f735668323.57a8fd210f239.jpg)
![laliga rebranding graphic identity football soccer spain la liga Futbol espaƱa balon](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/19ef8635668323.57a3bb4c4bd01.gif)
![laliga rebranding graphic identity football soccer spain la liga Futbol espaƱa balon](https://mir-s3-cdn-cf.behance.net/project_modules/1400/dcb9e335668323.57a8aba9558ba.jpg)
![laliga rebranding graphic identity football soccer spain la liga Futbol espaƱa balon](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4e292935668323.57a53787ec817.jpg)
![laliga rebranding graphic identity football soccer spain la liga Futbol espaƱa balon](https://mir-s3-cdn-cf.behance.net/project_modules/1400/affa2235668323.57a53787ed186.jpg)
![laliga rebranding graphic identity football soccer spain la liga Futbol espaƱa balon](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8c4a7135668323.57a53787ed674.jpg)
![laliga rebranding graphic identity football soccer spain la liga Futbol espaƱa balon](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1201b235668323.57a53787edcba.jpg)
![laliga rebranding graphic identity football soccer spain la liga Futbol espaƱa balon](https://mir-s3-cdn-cf.behance.net/project_modules/1400/55838335668323.57aa3fbe3af1b.jpg)
![laliga rebranding graphic identity football soccer spain la liga Futbol espaƱa balon](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b2116235668323.57aa415a52b50.jpg)
![laliga rebranding graphic identity football soccer spain la liga Futbol espaƱa balon](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8cfe6c35668323.57aa3fbe3bf05.jpg)
![laliga rebranding graphic identity football soccer spain la liga Futbol espaƱa balon](https://mir-s3-cdn-cf.behance.net/project_modules/1400/145bee35668323.57a90da1d9ce8.jpg)
![laliga rebranding graphic identity football soccer spain la liga Futbol espaƱa balon](https://mir-s3-cdn-cf.behance.net/project_modules/1400/fc5bef35668323.57a90da1da342.jpg)
![laliga rebranding graphic identity football soccer spain la liga Futbol espaƱa balon](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2f2bdd35668323.57a90da1da93b.jpg)
![laliga rebranding graphic identity football soccer spain la liga Futbol espaƱa balon](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5226b935668323.57a510e325e7e.jpg)
![laliga rebranding graphic identity football soccer spain la liga Futbol espaƱa balon](https://mir-s3-cdn-cf.behance.net/project_modules/1400/fc7ca235668323.57a90da1dae13.jpg)
![laliga rebranding graphic identity football soccer spain la liga Futbol espaƱa balon](https://mir-s3-cdn-cf.behance.net/project_modules/1400/490c2635668323.57a90da1db305.jpg)
![laliga rebranding graphic identity football soccer spain la liga Futbol espaƱa balon](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/0cc89635668323.57aa026d89c84.gif)
![laliga rebranding graphic identity football soccer spain la liga Futbol espaƱa balon](https://mir-s3-cdn-cf.behance.net/project_modules/1400/939c4935668323.57a8aba955d74.jpg)
![laliga rebranding graphic identity football soccer spain la liga Futbol espaƱa balon](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3134e935668323.57a3bb4c3d619.jpg)
![laliga rebranding graphic identity football soccer spain la liga Futbol espaƱa balon](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3c9af635668323.57a5328055556.jpg)
![laliga rebranding graphic identity football soccer spain la liga Futbol espaƱa balon](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ba721235668323.57a3bb4c8761e.jpg)
![laliga rebranding graphic identity football soccer spain la liga Futbol espaƱa balon](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b17fc935668323.57a4002da2d40.jpg)
![laliga rebranding graphic identity football soccer spain la liga Futbol espaƱa balon](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2a3e9135668323.57aa66604643a.jpg)