CIA World Factbook | Switzerland
Client: Switzerland's Tourism Office
Target Audience: Switzerland's median age (40s) + attract younger audience (tourism)
Objective: Design an edition of the CIA World Factbook, with effectively handled type and imagery, that would appeal to both an older and a younger audience while still following the previous established brand for Switzerland's Tourism Office.
Illustrations: Teodoro Viera
Photography: Norbert Aepli, Andrew Bossi, Joe Gemma, Zacharie Grossen, Dennis Jarvis, Christian Mehfulrer, Teodoro Viera
This is a fictitious work, the rights to the information belong to the Central Intelligence Agency, and the designs in this book belong to the designer and not the Switzerland Tourism Office.
