This is a project I created in my Publication Design class. I was required to create an identity for the York College of Pennsylvania masters programs by designing a brochure, business cards, and a poster. The three masters programs are Business Administration, Science in Nursing, and Education. I used bright, vibrant bars of color throughout the identity to really grab the viewers eye. I chose to use a bold, slab-serif typeface, to knock out the letters against the bars of color. The design communicates a message while also creating interesting geometric shapes.
