Based in Danbury, Connecticut, Fosina Marketing offers a host of solutions for marketers spanning digital and traditional media for increased consumer exposure and sales growth. Fosina Marketing is led by industry veteran Jim Fosina, who has written extensively on topics such as next-generation subscription approaches and with particular emphasis on technology and best practices regarding consumer credit card transactions.
Gone are the days when the subscription commerce model was largely limited to the sales of magazines. Today, subscription marketing offerings encompass coffee, tea, cosmetics, flowers, meals, clothing, and Over The Top (OTT) streaming services to name a few. With this increase in subscription-based transactions, the importance of safeguarding consumers, particularly when recurring credit card payments are involved, has never been greater.
Best practices for safeguarding transaction integrity start with ensuring the quality of customer experience. The flow of the order should be seamless and require only a minimum of steps. At the same time, ease-of-use must be coupled with full disclosure, such that buyers do not later regret their decision to purchase. Before going live, test the platform for a number of situations, including pre- and post- sale engagement and up-sell offers. Make sure that the processing vendor selected is reputable and can fully integrate 100% PCI-compliant services with the needs of a growing business.
Gone are the days when the subscription commerce model was largely limited to the sales of magazines. Today, subscription marketing offerings encompass coffee, tea, cosmetics, flowers, meals, clothing, and Over The Top (OTT) streaming services to name a few. With this increase in subscription-based transactions, the importance of safeguarding consumers, particularly when recurring credit card payments are involved, has never been greater.
Best practices for safeguarding transaction integrity start with ensuring the quality of customer experience. The flow of the order should be seamless and require only a minimum of steps. At the same time, ease-of-use must be coupled with full disclosure, such that buyers do not later regret their decision to purchase. Before going live, test the platform for a number of situations, including pre- and post- sale engagement and up-sell offers. Make sure that the processing vendor selected is reputable and can fully integrate 100% PCI-compliant services with the needs of a growing business.
