Eggbox is a restaurant that only serves dishes that are made with eggs as the main ingredient. Eggs are such as diverse food with so many different cooking methods and varieties, the very best of these recipes have been taken to give customers a wide choice of the very best eggy dishes!
The theme of the whole brand is revolved around the idea of eggs. The logo combined with iconography and consistent artistic styles allow for a brand identity that communicates energy, friendliness, along with showing great quality fresh organic products. Together these visual elements allow the brand to come to life and are a representation of the Eggbox experience – a friendly, welcoming café that gives this simple natural food an element of fun.
The logo represents an egg box on its side to create the letters EB. I feel this creates a very unique, appropriate yet memorable icon whilst remaining simplistic therefore it can work at a number of sizes. The texture of the logo carries a stamp like weathered effect, and the line work has been distressed. This is to replicate printing on an actual egg box, where often specks of ink are missed and lines are not always perfect. The typeface used allows the brand to appear modern without losing the friendly and inviting vibe.
Eggbox colour scheme - Green 35%, White 35%, Pink 15%, Grey 15%.
The green represents the natural, organic element of eggs and the white compliments this creating a clean pure brand. The pink is subtle throughout the brand, reflecting the pink colour that is printed on eggs themselves and the grey is used mostly for text.
Brand proposition box including cards to explain design desisions, loyalty card and keyrings all presented in an eggbox with additional accessories such as hay and mini eggs to convey the concept.
Menu showing different colours, rules and icons being used to section and categorise information.
Dot matric typeface used as a decorative typeface to reflect the print style on eggs.
Exterior of restaurant - window vinyls, signage and outside dining.
Example of three brand proposition cards showing colour scheme, icons and uniform.
Example page from brand guidelines showing logo usage.
Eggbox icons are used as supporting elements to categorise dishes. They are simplistic illustrations which send a consistent message to customers and enhance the brands visual style and message.
Eggbox corporate documents.
Final deliverables - Menu, brand guidelines and brand proposition.
