Brief
Create a concept and design a campaign for the 2016 Graphic Design degree show and related events.
Concept
Students love take-aways. Each individual student in Graphic Design Level 3 have now become their own little package, ready to be taken away by future employers.
Take-Away
noun
1. a restaurant or shop selling cooked food to be eaten elsewhere
2. a key fact, point, or idea to be remembered
The typographic composition of the Take-away logo consists of elements sitting on three axis which can be slotted together and/or taken away. Also resembling a box, the logo forshaddows a key feature within the exhibition, as well as being metaphorical of Graphic Design Trent graduates being complete packages.
Colour Palette
An accent colour of neon green makes reference to the traditional signage of takeaway shops. The overall aesthetic of Take-away is future thinking, clean and fresh. Cliches of typical vintage menus, signage and type relating to the the takeaway vernacular have been mindfully avoided.
Typefaces
Sanserif Apercu is used for the logo and primary typography—it sets the clean minimalistic feel to the brand. To offset this, the more traditional serif typeface Lyon is used to link back to the older interpretations of takeaways. Both typefaces work awkwardly yet harmonise eachother, relating to the typical clash of random selected fonts in takeaway menus and promotion.
* Free prawn crackers on all orders over £15 *
Menu/Catalogue
Take-away window installation
Take-away counter installation with pizza boxes filled with each students work (to be taken away)
Prosecco Soda Cups
Each student is essentially an item on the menu with a number. Their pizza boxes will show their number for easy organisation
Supplementary Website
The ‘Menu’ page displays the list of the years students. Upon roll-over with the mouse, the image changes from the person in a normal photo, to them eating their favourite take-away.
Industry invited to the show will receive an aluminium/paper container in the post. This will contain plastic cutlery, hand wipes, napkins and chopsticks. The topside of the lid will show the hand-written address and the underside will show the actual designed invite itself.
1 Receive and open container
2 Select one of three takeaway food options
3 Call number on the invite
4 Inform the take-away on your chosen food
5 Receive takeaway within 40 mins and enjoy
6 Share a photograph online with #ntutakeaway
Student work stations
Floor Plan
What will you Take-away?
