The Grad School J. Peterman Catalog

  • As a student I move apartments rather frequently. In undergrad I moved back an forth from my parents house twice every year until I graduated. Grad school is no different. 
     
    If you have moved recently you will know that even if you don’t think you have a lot of stuff, you do. There are lots of little pieces of your life that you have been carrying around for who-knows-how long and more than once I'm sure you will ask yourself, "Why do I still have this?"
     
    I only had a small apartment with a car-full of things, but I still was doing that alot. Most of the things that weren't trash I donated, but some of the things I knew I could probably sell and earn a bit of grocery (or beer) money.
     
    This was my solution:
    Inspired by the J. Peterman Catalog (yes, that J. Peterman) I decided to write novel stories about the items I was selling, and post them on my school's Free & For Sale Facebook Page.
     
    Here are a few examples of the things I was able to sell.
     
     
     
     
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    This project was created from a prompt which asked us to choose a skill we wanted to work on and design a project where we could create one thing per day for a week.
     
    I wanted to work on copywriting and storytelling since both are important when designing compelling work. I also learned a lot about my school, and my girlfriend. She was reading The Life Changing Magic of Tidying Up at the time.
     
     
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    Thank you to Jennifer Cole Phillips for introducing me to J. Peterman, and of course to 
    J. Peterman for seamlessly interweaving storytelling and design in your company and products.