Since 2003, Fosina Marketing Group has coordinated and executed direct to consumer marketing campaigns for a diverse array of clients across many verticals. Fosina Marketing Group concentrates on subscription marketing but is equally talented across all marketing models with particular expertise in creative, media procurement, campaign development, design, distribution, technology related to screening and hosting and consultative services.
Advantages of the subscription business model include dependable revenue from returning and repeat purchasers, which can represent a significant proportion of a company’s revenue. As such, investments in the recurring revenue as a model companies can and often enjoy higher returns than single, one-shot customer engagements. As a matter of convenience, repeat purchasers are able to set up automatic replenishment of products or services, resulting in stable cash flow to the business and the possibility of considerable increases in lifetime value for businesses.
Outside of financial returns, the subscription model also allows businesses to stay in touch with their customers on a regular basis allowing for the opportunity to engage the consumer with additional product offering. By providing high-quality service to a loyal customer base, companies can improve their reputations and capitalize on word-of-mouth marketing from satisfied customers. With repeat customers enjoying the convenience of automatic renewals, marketing teams can also shift their focus toward targeting prospective new subscribers and marketing budgets can be managed to a higher profitable level.
Advantages of the subscription business model include dependable revenue from returning and repeat purchasers, which can represent a significant proportion of a company’s revenue. As such, investments in the recurring revenue as a model companies can and often enjoy higher returns than single, one-shot customer engagements. As a matter of convenience, repeat purchasers are able to set up automatic replenishment of products or services, resulting in stable cash flow to the business and the possibility of considerable increases in lifetime value for businesses.
Outside of financial returns, the subscription model also allows businesses to stay in touch with their customers on a regular basis allowing for the opportunity to engage the consumer with additional product offering. By providing high-quality service to a loyal customer base, companies can improve their reputations and capitalize on word-of-mouth marketing from satisfied customers. With repeat customers enjoying the convenience of automatic renewals, marketing teams can also shift their focus toward targeting prospective new subscribers and marketing budgets can be managed to a higher profitable level.
