ROYAL DELICATESSEN
Royal Delicatessen is a British Victorian and European restaurant that is directed toward middle class young adults in downtown Toronto to enjoy casual dining.
The marketing strategy is to create a strong branding system that will showcase how distinct Royal Delicatessen is from its competitors as well as display its brand attributes. The design reference for the restaurant is inspired by the Arts and Crafts movement and in the style of Charles Rennie Mackintosh. The brand personality is very distinctive, confident, decorative, and traditional.
The detailed and intricate designs help with the atmosphere of the restaurant. The use of floral prints and embellishments represent the British Victorian and European design. The crown and shield icons also represent the theme of royalty.
Poster Advertisement
Direct Mail Flyer
Direct Mail Event Invitation
