Logo Concept:
The goal of this logo was to give the organization a more friendly and caring appearance. To do this i used a collar to create the shape of a heart representing how much they love and care for animals.
Environmental Application Concept:
I designed the dog house to get the public thinking and talking about the ASPCA’S Empty the Shelters adoption event and adoption in general. Ithought that by placing the dog house where you wouldn’t normally see one and where lots of locals would gather, such as the train station,mall, library, and zoo, people would be inspired to take action.
