Manchester United Rebrand
leaves behind the standard and conservative logo crest and apparel and runs in the other direction. Sports apparel is all too often was safe and uninspired, and I took on the challenge of giving an existing, well-known and well-loved team a new contemporary graphic identity. Interested in geometry, linework, and inspired by architectural elements from Manchester United’s stadium, I narrowed the system to a single modular typographic logo and created numerals to match. The sharp angles, line work, and gradients give a visual edge and unity to the uniform kits and soccer balls. As one of the most widely supported soccer teams in the world, Manchester United needs a look that pushes them ahead of the competition and matches their premiere status, leaving the standard crest behind.