Tuborg Green Night – from creative to strategic works

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Green Night 2010

One city – one party

Tuborg brand has build strong relations with a club music. Next step was to expand brand territory – "to own" the night culture of clubbers. Therefore 2010 Green Night was born. The night when Tuborg gives a “green light” – free entrance for everybody to all the best night clubs in Vilnius city. First event earned a reputation of the biggest clubbers' event of the year.

Unexpected contribution

Green Night project allowed me to realize that I can make a significant contribution as both creative and strategic planner.

I was briefed about project as creative, but still didn't realize all the complex scope of activities. So I drew for myself a 'Big Picture' of the project and showed to my team asking do I understand it right. Project manager was surprised and acknowledged "now she sees and understands all the project much better".

This 'plan of actions' was redesigned for presentation for client, but here I present an initial version. Like its sketchness.

TVC

Green Night was launced with a slogan "Who aren't with us – goodnight for them!" and warns the country about upcoming club-culture tornado with an increasing shiver of walls in quiet bourgeois flats.

My contribution - communication strategy, copywriting, creative direction and supervision of TVC production.

Documentary

Green Night 2011

TVC

Green Night 2011 promised to transform all the city of Vilnius into one, vivid nightclub, where all the residents are drowned into party vibes and can't stand still. Even those who live motionless - city's well-known sculptures.

My contribution - creative direction and supervision of TVC production