My Uncle Buford Sides has a family recipe for a couple flavors of barbeque sauce started by his father about 60 years ago. A few more sauces were created by my Uncle. As a young boy, my Uncle semi-jokingly used to talk to me about what it would be like to market and make a business of this barbeque sauce. Being the graphic designer that I am, I was given the opportunity to at least take a step in making this more of a reality...visually that is. Learning more about the history of his family and these amazing barbeque sauces, the journey began to create a visual component. The main focus was to create a logo and create packaging for Buford’s BBQ. Naturally, a t-shirt and tractor cap were also created. A unique piece of collateral came about with the help of my grandfather, and that was the wood carrying case for a six-pack of Buford’s BBQ Sauces. The intended audience is for anyone that wants to enhance the flavor of their barbeque, whether it be chicken, pork, beef, etc. with Carolina style sauce.