Baltimore Museum of Industry: Rebranding and Logo Redesign
A mid semester project entailed an interesting and fun rebrand. My options of choosing a non-profit of choice included a multitude of companies scattered across Maryland. After research and ideation, a logo redesign and an identity suite followed. My solution was to incorporate some of Baltimore's cityscape into the logo while bringing the feel of everything the 1930's came with: the cannery's own printing press, and the further exploration of typography itself. The grungy rust texture used is to remind the recipient of the museum's industrialist roots, and the sunset orange brings this point home.
