The Brief
Find a way to encourage British adults who have become disaffected with reading to read more often. Current statistics suggest that over 35% of adults in the UK do not read for pleasure, a figure that draws a direct corrolation with even lower numbers for young British citizens, as studies have found that parents are the most important role models in their children’s attitudes to reading.
The Idea
To use The Hitchhiker's Guide to the Galaxy as a case study to demonstrate how novels could be made more appealing to grown ups. By introducing simple visual elements and paying close attention to the sensorial impact of the book, I created a design proposal to show how books could be made more friendly and enticing to adults who don't read very often.
R&R Campaign
To accompany the redesign of The Hitchhiker’s Guide to the Galaxy, a campaign would be put in effect with the goal of targeting busy city professionals, aiming to encourage them to want to find the time to read more. This would be acheived by creating ‘windows’ within the urban environment, methaphorically peeling back the fabric of reality to display fantastical worlds and scenes beyond. These ‘windows’ would demonstrate the appeal of escaping into a book within a busy urban environment, allowing the reader a period of brief respite from the chaos of the city.
Both campaign name and the language used play upon this idea of reading as a means of respite from urban life.
Illustrations by Frances Barton
