For this project I did research on the restaurant ON THE HILL. It was important to know what is the product they offer, what is their audience, what makes them different from their competitors. With the information I gathered I created a tagline for the brand that summarized their purpose in as few keywords as possible. The tagline I developed is “From the Earth to Your Plate”, with this tagline I want to communicate that the restaurant uses only organic ingredients. I decided to create the poster using spices and real food because I want to keep the focus on the ingredients.