Imperial College London was formed in July 1907 through the signing of a charter which drew together three nineteenth century institutions. Since its creation, Imperial has grown to become one of the top universities in the world. The Centenary of the founding of the College in 2007 marked a major milestone in the College’s history as Imperial gained independence from the University of London to become a university in its own right. The Centenary celebrations ran from 30 January 2007 until 14 December 2007.
A set of promotional tools were developed to accompany the events programme to drive awareness of the Centenary and associated campaign, including booklets, posters, postcards, publications, pull-up banners, stickers, large format building banners, etc. A full range of Centenary merchandise was produced including gifts, branded stationery, clothing, a Centenary wine (10,000 bottles of which were sold) and a Centenary ale (15,000 pints of which were pulled!).
Main College entrance, South Kensington Campus. The large white poles were hung with 4 story tall banners.
Large banners hung on poles in Dalby Court
Example of just one of the large format banners which were made to decorate all the campuses.
Window decal stickers
Calendar of events
One of the many postcards made to promote the Centenary
One of the many postcards made to promote the Centenary
Recognised as website of the week by Communication Arts. It received awards of excellence at the University & College Designers Association (UCDA) Annual Design Competition as well as a CASE Circle of Excellence Award.
Folder, letterhead and series of stickers
T-shirt
T-shirt
Example of some of the merchandise that was designed.
Gift Bags
Balloons
Imperial 100, an ale specially brewed for Imperial College to celebrate 100 years of living science, was sold in all College bas during the Centenary year. All promotional materials and branding for the beer was designed as part of the Centenary.
Branded bottle openers
Set of ten Imperial 100 beer mats, especially designed for the launch of Imperial 100 ale, brewed in celebration of Imperial's Centenary. Each beer mat highlight facts from the College's rich history meaning you’ll never be short of interesting conversation in the College’s bars again! It received awards of excellence at the University & College Designers Association (UCDA) Annual Design Competition as well as a CASE Silver Medal in the Circle of Excellence Awards.
