ARJOWIGGINS
The Brief: Create a viral movement amongst designers that unbreakably links Arjowiggins Creative Papers with creativity and the creative design process. Creative Challenge: ‘The Blank Sheet Project’ is Arjowiggins Creative Papers’ inspiration platform, challenging people to look at things in a new way, to break down boundaries, to start every project with the question ‘how can I do this differently, how can I leave my mark?’
Strategy: Help designers find inspiration for their work.
Idea: The Blank Sheet Project is a game, a great visual exquisite corpse, based on the old processes of creation flows used in the early XX century surrealists. A collective that has no single author but is the son of crowdseach group member performs his part of the work without fully knowing the other parties. Where one ends, continues as follows. Our work will be released worldwide in 2012 in major world capitals.
The Brief: Create a viral movement amongst designers that unbreakably links Arjowiggins Creative Papers with creativity and the creative design process. Creative Challenge: ‘The Blank Sheet Project’ is Arjowiggins Creative Papers’ inspiration platform, challenging people to look at things in a new way, to break down boundaries, to start every project with the question ‘how can I do this differently, how can I leave my mark?’
Strategy: Help designers find inspiration for their work.
Idea: The Blank Sheet Project is a game, a great visual exquisite corpse, based on the old processes of creation flows used in the early XX century surrealists. A collective that has no single author but is the son of crowdseach group member performs his part of the work without fully knowing the other parties. Where one ends, continues as follows. Our work will be released worldwide in 2012 in major world capitals.
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