SAFE CYCLING
Each year thousands of cyclists are involved in road accidents. According to statistics, more than 740 cyclists are killed in road accidents and more than 45,000 are injured annually in the United States. The total cost of bicyclist injury and death is over $4 billion per year.
Safe Cycling social movement is striving towards increasing safety for cyclists on roads. We use a variety of ways to convey ideas and knowledge for safe cycling such as social media and workshops. Our goal is to increase loyalty on roads and make riding bicycles safe. We are for Safe Cycling. How about you?
LOGO CONCEPT
Both phrases Social Campaign and Safe Cycling start with letters S and C. Letters are tilted towards each other to form the silhouette of a cyclist in the logo mark. The logo mark works as an illustration of a cyclist and as a SC monogram. The logo mark is inscribed in a red circle to form an association with road sign. Rounded typography choice supports minimalistic and simplified style of the mark.
