We were approached to conceptualise a new food truck in the UAE, from brand foundation right through to the visual identity and roll out of all collateral. The outcome needed to be something happy and bright, distinguishing it from its competitors.

The brand needed to be playful, unapologetic, off-the-wall and happy!

Today, Yellow Brick Rd is a happy and hearty yellow Citroen food truck, dishing up juicy burgers, fries and hotdogs from the truck, as well as a restaurant location in a trendy suburb of Dubai.