Jennifer Tuma-Young and her husband Mike also have a small family business and needed a little help cleaning up their branding. While they didn’t want to lose the unique look of the skull chef that they quickly pulled together themselves at the very start of the business, they wanted to explore a “softer” version so the original exploration (right) was considered. They decided they didn’t want go that route and wanted to stick with a version of the original so they settled on the version you see on the left.
You can read a little bit more of their story in the notebook above. :)
