Core Nutrition is a fabricated brand loosely based on Optimum Nutrition. Typical branding for workout supplements is intense and masculine, featuring busy typography and color schemes of blacks, reds, and metallics. Core Nutrition takes this branding and shifts it to an identity based on transparency, using bold yet simple typography to quickly get to the core of what the product is about and make it more accessible to a wider audience. The colors subtly indicate the phase of the workout process during which each supplement is to be used, while also nodding to the bright palettes commonly found in athletic gear.
