User Experience Redesign: Pizza Project
Mentor: Renda Morton from The New York Times
The goal of this project is to use a user centered design process to redesign the pizza ordering experience.
As a team, Connor Davenport and I worked together to improve the online ordering process of ‘Domino’s pizza builder’.
As a team, Connor Davenport and I worked together to improve the online ordering process of ‘Domino’s pizza builder’.
We distributed the final delivarables between us as follow:
My deliverables: 1. Pizza Button 2. Domino’s pizza builder for mobile
Connor's deliverables (not shown): 1. Pizza tracker’s push notifications 2. Domino’s pizza builder for desktop
My deliverables: 1. Pizza Button 2. Domino’s pizza builder for mobile
Connor's deliverables (not shown): 1. Pizza tracker’s push notifications 2. Domino’s pizza builder for desktop
ORDER INSTANTLY with PIZZA BUTTON
/final deliverable 01
/final deliverable 01
Customers' goal is to order pizza. With Pizza Now, the steps taken to order pizza are shortened: the app directs the customers to a short review order page, with information linked to the customers' pizza profile. The customers can instantly order the pizza to selected location.
IMPROVED EXPERIENCE of PIZZA BUILDER
/final deliverable 02
/final deliverable 02
Updated features:
1. Customize numbers of slices
2. Customize toppings by slices
3. Live Price update
4. Start Over Button
invision prototype: iPhone 6 Prototype
1. Customize numbers of slices
2. Customize toppings by slices
3. Live Price update
4. Start Over Button
invision prototype: iPhone 6 Prototype
DESKTOP VERSION by Connor Davenport
PRELIMINARY SKETCHES for Mobile Version
PROCESS
Ordering Process Documentation
The project began with Connor and I ordering pizza from Domino’s website. We documented steps it took, our feelings, and pain points that occured, starting from building our own pizza to the eating experience.
Pain Points and Solutions
Connor and I analyzed the pain points from the pizza ordering experience, and brainstormed solutions that would solve them. Then, we decided to do rough wireframes on the ones with red dots in order to pinpoint our final redesign directions.
WIREFRAMES