Shonali Ahooja's profile

PAHK THE CAH! – A Sidewalk Music Festiival

PAHK THE CAH! Logo
BRAND STORY:

Buskers (Street Musicians) have been holding out their caps and cups in public places all over the world for centuries. Boston's own Busker history dates back to the late 1700's and is now home to hundreds of performers. And so, to celebrate their rich history, the Buskers of Boston are getting together to perform their most wicked festival of outdoor performance yet—a one-off, 3 day street-music festival for all of the beautiful people of Massachusetts. 

PAHK THE CAH! celebrates the landscape and culture of Boston's most intimate and local music scene, bringing together unique and independent, pop-up performances to unexpected places. The event will take place in and around the courtyards, gardens, streets and alleys of Harvard Square and will feature all of the beloved sidewalk favorites — A rare collaboration of independent and alternative artists celebrating the city we love. 
Festival Tickets
Festival Tickets and Wristbands (Blue: Day 1–Friday; Yellow: Day 2–Saturday; Grey: Day 3– Sunday)
Festival Ticket and Wristbands
Festival Ticket and Wristbands
Festival Wristbands
Festival Merchandise – Tote Bag (Front- Left; Back- Right)
PAHK THE CAH! – Website (Landing page and About page)
PAHK THE CAH! – A Sidewalk Music Festiival
Published:

PAHK THE CAH! – A Sidewalk Music Festiival

Brief: For the purpose of this project I was required to conceptualize and brand a music festival based in New England. "PAHK THE CAH! – A Side Read More

Published: