Code Switch takes what’s not being talked about around race and identity and says it out loud. Sometimes the accounts you hear make you laugh and other times they make you uncomfortable. This campaign embodies the real talk you hear on the show while highlighting the types of topics it covers. It does so in a way that’s unusual to NPR and, for that reason, all the more refreshing. 

Concept development / Juana Merlo + Sergio Romano
Copywriting / Sergio Romano
Art Direction + Design / Juana Merlo
Logo / Juana Merlo
Client / NPR, I worked on this project while working at NPR as Senior Art Director