Serious Fun Brand Creative Brief Development
The purpose of this project was to develop a Creative Brief that would guide the designer and client through the brand or re-brand of this project. The keynote presentation was used to show the research of the market, the competitive edge, the SWOT analysis, and the voice and tone intent to the audience. Through research of the market, the “ZAG” ingredient showcased Serious Fun’s differentiation and defined their compelling voice and tone.
