Fund Buyer Focus, based in London and Berlin, monitors and analyses the movements of funds across 10 European Countries, and provides reports at various levels of depth to clients and subscribers. Based on monthly interviews, FBF Feedback is an online tool allowing clients to keep closely in touch with the personal reflections of over 900 of Europe’s key fund-buying decision-makers on the mood of their marketplace. The brief was for an advertisement and an information leaflet, for distribution online, and in print, and included the slogan copywriting, photography and photo manipulation.