The following are advertisements I've scripted and directed during the course of my post-graduation in Film and Video Communication from the National Institute of Design.
COMMERCIAL PRODUCT AD: DOCOMO
ROLE: Story, Script, Direction, Editing, Sound Design, Art Direction
This is an advertisement for the cellular network service provider, DOCOMO. A quirky, young and slightly offbeat audience was my target group while making this ad.The brand, being new, I wanted the ad to evoke a curiosity. Hence, I developed a content that an audience would understand only on repeat viewing, but that will arouse enough interest in them on first watch.
PSA: INDIAN POST & TELEGRAPH: ENVELOPE
ROLE: Story, Script, Direction, Editing, Sound Design
ROLE: Story, Script, Direction, Editing, Sound Design
This is a Public Service Advertisement for the Indian Post and Telegraph: Envelope. My target audience was Doordarshan, India's national television network, which primarily caters to the mass audience, mostly in villages and town. The city audience is more tuned to the cable/dish networks.
I wanted to make a simple, direct, rooted sort of ad which would instantly connect with the audience and urge them to get back to writing letters.
I wanted to make a simple, direct, rooted sort of ad which would instantly connect with the audience and urge them to get back to writing letters.
