Empowerment through Education
Tools for Women
Tools for Women
For
Customer:Parent + Teen
User:Teen girl (age 13-17)
Who
Activities:DIY craft projects, room decoration, accessorize
Intent:Educate, Entertain, Empower
Need:Knowledge, Life Skills, Independence
Wants:Customization, Be connected (social networking), Entertainment
Our | Description of the offering, product or designconcept
Design a toolkit for teen girls enrichingtheir lives with entertaining DIY projects that better prepare them for thereal world.
We | Do this by the key operational feature orinnovation
Involvement with Education as akey feature
Achieved by the CreativeCommunication Infrastructure Model
Unlike | Competitors or alternatives to the proposedconcept
· Newness – no similar offering with aproduct + service
· Customization – tailored to meet specificneeds of the customer segment
· Directedtowards an End goal (short term(project)& long term(independence))
Toolkit sold with a Project goal and creative communication infrastructure bridgingthe gap between tools and girls by creating an entertaining, networked DIYexperience.
Our | How the concept is different and better
Creationof the ‘Creative Current’: knowledge is generated, shared, supported
Challengethe dominant paradigm by enabling girls to push boundaries. Our goal is to useproduct and its service to empower future generations of women. These serve asa tool to relay knowledge into wisdom and consequently promote independence.
Customer:Parent + Teen
User:Teen girl (age 13-17)
Who
Activities:DIY craft projects, room decoration, accessorize
Intent:Educate, Entertain, Empower
Need:Knowledge, Life Skills, Independence
Wants:Customization, Be connected (social networking), Entertainment
Our | Description of the offering, product or designconcept
Design a toolkit for teen girls enrichingtheir lives with entertaining DIY projects that better prepare them for thereal world.
We | Do this by the key operational feature orinnovation
Involvement with Education as akey feature
Achieved by the CreativeCommunication Infrastructure Model
Unlike | Competitors or alternatives to the proposedconcept
· Newness – no similar offering with aproduct + service
· Customization – tailored to meet specificneeds of the customer segment
· Directedtowards an End goal (short term(project)& long term(independence))
Toolkit sold with a Project goal and creative communication infrastructure bridgingthe gap between tools and girls by creating an entertaining, networked DIYexperience.
Our | How the concept is different and better
Creationof the ‘Creative Current’: knowledge is generated, shared, supported
Challengethe dominant paradigm by enabling girls to push boundaries. Our goal is to useproduct and its service to empower future generations of women. These serve asa tool to relay knowledge into wisdom and consequently promote independence.
