Marine Piret's profile

Stumber's social media strategy

Marine Piret
•
Stumber is a start-up that create and manage social plateforms to gather local communities. Their main product, which has the same name as the company's, is a social plateform for Belgian higher education's students.
 
I did an internship in this start-up for 4 months, from end of January to beginning of May. During this internship, I was in charge of creating and setting up a social media strategy for their main product. This strategy is part of the content strategy I developped during my internship.
 
Here is an overview of my work.
General strategy

Target : Belgian higher education's students
Objective : improving Stumber's brand awareness
Social media channels : Facebook, Twitter and Instagram
Message : "Stumber is the social network of your university"
Facebook's strategy
 
Here is the current Facebook page of Stumber.
 
Daily average number of posts : 2-3 posts/day
Tone of voice : friendly, entertaining and engaging
Social Media Strategy social media community management facebook twitter instagram Content Marketing Visual Marketing social media marketing SMM Social Media Optimisation smo social media advertising sma
Facebook page of Stumber
Social Media Strategy social media community management facebook twitter instagram Content Marketing Visual Marketing social media marketing SMM Social Media Optimisation smo social media advertising sma
Sample of Facebook post I created for Stumber's Facebook page
Social Media Strategy social media community management facebook twitter instagram Content Marketing Visual Marketing social media marketing SMM Social Media Optimisation smo social media advertising sma
Sample of Facebook post I created for Stumber's Facebook page
Social Media Strategy social media community management facebook twitter instagram Content Marketing Visual Marketing social media marketing SMM Social Media Optimisation smo social media advertising sma
Sample of Facebook post I created for Stumber's Facebook page
Twitter's strategy
 
Here is the current Twitter page of Stumber.

Daily average number of posts : 3-5 posts/day
Tone of voice : friendly, entertaining and engaging
Social Media Strategy social media community management facebook twitter instagram Content Marketing Visual Marketing social media marketing SMM Social Media Optimisation smo social media advertising sma
Twitter page of Stumber
Social Media Strategy social media community management facebook twitter instagram Content Marketing Visual Marketing social media marketing SMM Social Media Optimisation smo social media advertising sma
Sample of Twitter post I created for Stumber's Twitter page
Social Media Strategy social media community management facebook twitter instagram Content Marketing Visual Marketing social media marketing SMM Social Media Optimisation smo social media advertising sma
Sample of Twitter post I created for Stumber's Twitter page
Social Media Strategy social media community management facebook twitter instagram Content Marketing Visual Marketing social media marketing SMM Social Media Optimisation smo social media advertising sma
Sample of Twitter post I created for Stumber's Twitter page
Instagram's strategy
 
Here is the current Instagram page of Stumber.

Daily average number of posts : 2-3 posts/day
Tone of voice : friendly, entertaining and engaging
Social Media Strategy social media community management facebook twitter instagram Content Marketing Visual Marketing social media marketing SMM Social Media Optimisation smo social media advertising sma
Instagram page of Stumber
Social Media Strategy social media community management facebook twitter instagram Content Marketing Visual Marketing social media marketing SMM Social Media Optimisation smo social media advertising sma
Sample of Instagram post I created for Stumber's Instagram page
Social Media Strategy social media community management facebook twitter instagram Content Marketing Visual Marketing social media marketing SMM Social Media Optimisation smo social media advertising sma
Sample of Instagram post I created for Stumber's Instagram page
Social Media Strategy social media community management facebook twitter instagram Content Marketing Visual Marketing social media marketing SMM Social Media Optimisation smo social media advertising sma
Sample of Instagram post I created for Stumber's Instagram page
Results
 
During my internship, I had to make social media reports on a monthly basis. I also had to write special report for each of our promotional campaigns.

While I was responsible of Stumber's social media management, I did my best to get the best results in terms of social media performance.
 
Regarding Facebook, during my internship, the number of fans went up from 2417 to 2615 fans (+198) and the average engagement rate was 4%.
 
Regarding Twitter, during my internship, the number of followers went up from 2616 to 2740 followers (+124) and the average engagement rate was 1,1%.
 
As far as Instagram is concerned, I didn't have access to the results because Instagram doesn't have its own analytic tool.
Social Media Strategy social media community management facebook twitter instagram Content Marketing Visual Marketing social media marketing SMM Social Media Optimisation smo social media advertising sma
Stumber's Facebook page results while I was on internship there
Social Media Strategy social media community management facebook twitter instagram Content Marketing Visual Marketing social media marketing SMM Social Media Optimisation smo social media advertising sma
Stumber's Facebook page results while I was on internship there
Social Media Strategy social media community management facebook twitter instagram Content Marketing Visual Marketing social media marketing SMM Social Media Optimisation smo social media advertising sma
Stumber's Twitter account results while I was on internship there
Social Media Strategy social media community management facebook twitter instagram Content Marketing Visual Marketing social media marketing SMM Social Media Optimisation smo social media advertising sma
Stumber's Twitter account results while I was on internship there
Stumber's social media strategy
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Marine Piret's profile
Brussels, Belgium

Stumber's social media strategy

This is an overview of the social media strategy that I've created and set up for Stumber, a social plateform for Belgian higher education's stud Read More

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