We launched #PlayLikeAGirl social media campaign complete with social media strategy. A digital trophy case (user-generated content) was created for proud parents to post pics & videos on the FiOS Facebook tab. This helped generate a rallying cry across social media platforms for parents to boast with a post. To increase interest and participation we trumpeted a $5,000 prize for submitting usable footage. A cross-promotional partnership was also established with the Women’s Sports Foundation to deepen the connection to the cause.

We took FiOS' national campaign featuring the "FiOS Football Girl" and created humorous extensions on social media. We scripted and edited several vignettes to highlight the banter between Ella (the FiOS football girl)  and well-known sports commentators such as Terry Bradshaw.