NPR Shop

  • Client / NPR Shop 
    About / Through a complete design overhaul, we refreshed the NPR Shop site with a sleek, slightly tongue-in-cheek look to match the quality and playfulness of its products. The result: a reinvigorated brand personality for the Shop, dubbed “NPR’s snarky younger cousin,” and its most profitable year in a decade.
    Team / 
    Art Direction + design / Juana Merlo
    Photography / Stephen Voss
    Copywriting / Sergio Romano
    Design Intern / Sidney Howard

  • NPR Shop, desktop view and mobile
  • Slideshow images I concept, storyboard and art directed 
  • Individual product shoots I art directed
  • From old site to new
  • A few process snapshots