Corporate Brand Development
I led the process of creating several brands for Walt Disney Parks and Resorts, including Disney SyncLink Technology, Disney CHEFS, and SafeD Check. Process included graphic design of logos, as well as marketing behind all of the associated assets including website and app design, communication, and rollout.
The Disney CHEFS system is a real-time food safety system. I designed the co-branded logo, managed the internal and external client approval, and rollout process. I was also the brand manager for this brand for the three years following the rollout as the marketing liason to the external licensed partners that bring this brand to the market.
Disney SyncLink(TM) Technology is the patented system that powers the safety and accessibility systems for Walt Disney Parks and Resorts. To view the full website for details on the system, visit www.DisneySyncLink.com.
Original scriptwriting, working with a video production team, and project managing the process to come in under budget and on schedule as the client representing the Safety department.
Safe D Check is an automated safety checklist system used inside of Walt Disney Parks and Resorts. The logo development was created to fit within the brand of Safe D Begins with Me, the internal Disney Safety brand. Logo options, refinement, section, corporate approval, and rollout were included in this project.
