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Packaging Plume - Argyle Pink Diamond





BRAND
The finest and rarest diamonds are reserved for the Argyle Pink Diamond Tender. Rio Tinto's Argyle Pink Diamonds business is located in Perth, Western Australia, alongside its cutting and polishing factory. The Argyle Diamond Mine produces more than 90 per cent of the world's pink diamond supply, which are sold in a range of colour grades and sizes to an international customer base.

PROJECT
Designing and developing a new packaging out of the standard box for a special collection of Argyle Pink Diamond, named "Plume". High jewellery box produced in limited edition. 

PRODUCT
The Australian pink parrot has inspired the project by his wing movement which let glimpse the hidden pink color. Stood like the parrot, the packaging offers the precious pendant to its user .To let the wings open, they can be stuck by magnet hidden on the back. Between packaging and display, the pendant box links the brand story and the jewellery.




Packaging Plume - Argyle Pink Diamond
Published:

Packaging Plume - Argyle Pink Diamond

BRAND The finest and rarest diamonds are reserved for the Argyle Pink Diamond Tender. Rio Tinto's Argyle Pink Diamonds business is located in Per Read More

Published: