WHO ARE THEY? // The Ramblers are the UK's largest walking society. They work to protect and expand the places people love to walk and promote walking for health and pleasure.
THE BIG IDEA // The idea behind the brand was about reminding the public about the joys of walking by focusing on an individual's experience of being outdoors. Everyone picks things up as they enjoy a walk - stones, shells, leaves. The identity features these 'found objects'; in the logo, and throughout the communications.
WHAT'S NEW? // A new focus and modernised brand helped Ramblers establish their relevance with a younger, more urban audience and revitalise their relationship with traditional members. The brand put the Ramblers at "the heart of walking" and they quickly became one of the UK's most recognised outdoor brands.
IMPACT // Urban walking groups have increased by 800% / Sponsorship deals
AWARDS // Winner of Third Sector award for Best Brand Development
/Inspiration from many urban and rural walks
/More 'found objects' becoming alternative versions of the 'r' in the logo
/The supporting pallet of urban and rural horizon silhouettes
/Initial website development
/The new brand resulted in a lucrative sponsorship of the famous Collins walking publications
