Lil-lets is a global sanitary brand that operates in South Africa, the UK and the Middle East. Far from simply driving sales, the brand has created a portal that offers guidance and support to girls that are starting to menstruate and dealing with puberty.
In South Africa, the brand aims to do its part to break the still prevalent taboo of talking about periods, as well as the pervasive myths within traditional cultures that create shame and prevent girls from being fully informed and prepared.
The Lil-lets Pink Handbook is a 35-page document that takes girls through what to expect during puberty, the physiology of their reproductive system and how their cycle works, what products are available and how to use them, true and false beliefs about periods and how to keep their vaginas healthy - with simple clarity, in a way that makes them feel understood and normal.
When Lil-lets rebranded in 2017, the Handbook was redesigned:
